The top 25 students from fashion design colleges and technikons across KwaZulu-Natal were recently shortlisted from an initial pool of 110 entrants and now stand in line to access the opportunity of a lifetime if they make the next round into the top 10 students who will showcase their designs at the Hollywoodbets Durban July on 2 July.
The path to success
Looking at the impact that winning the Hollywoodbets Durban July Young Designer Award had on the careers of former students, it is easy to see how this prestigious award was the catalyst for launching their successful eponymous labels.
Former Young Designer Award winner, Lara Klawikowski credits her 2008 win as the precise event that lead to her launching her label a year after she had won: “I am really quite shy and winning the Young Designer Award gave me a massive confidence boost. Attending the London Graduate Fashion Week as part of my prize back then gave me great perspective on how I measured up internationally. I came away from that experience firmly believing that I could indeed start my own label, and so I did just that. The moment I returned to South Africa, I went about setting up my label.”
Confidence in hand, one thing lead to the next and soon Klawikowski entered and won another competition, where the R30 000 prize money became the funding to buy machines, rails and ironing boards amongst other equipment, towards setting up a little design studio for herself.
“Looking back, it was indeed winning the Hollywoodbets Durban July Young Designer Award that planted the seed that a fully-fledged career in fashion was possible. All I needed to do was figure out the how,” said Klawikowski.
“Encouraging educational growth and nurturing young talent is at the forefront of why we established the Hollywood Foundation bursary fund programme called, the Future is Bright,” says Hollywoodbets Group Transformation Manager, Babongile Mkhize.
With the top 25 Young Designer students raring for a top 10 spot, and then much like the equines on race day, hoping to make it onto the winners’ podium on Saturday, 2 July, the public can look forward to seeing exquisite race-day outfits inspired by this year’s “Show Me The Honey” theme.
The Hollywoodbets Durban July will be run at Hollywoodbets Greyville on Saturday, 2 July. You can register for an account today and get your bets in.
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